Last year, Colombian pop singer Shakira, who wanted to burn her unfaithful ex-boyfriend after breaking up with soccer superstar Gerard Pique, turned to Rolex for inspiration.
In the Spanish lyrics of her revenge song “Out of Your League,” the 46-year-old singer lashes out at Mr. Pique for starting a relationship with a public relations executive half her age: “I’m worth two 22-year-olds. You traded a Ferrari for a Twingo. you traded a Rolex for a Casio”.
According to a study by Fenwick, a British luxury department store, Rolex and other expensive watch and jewelry brands are common in the lyrics of pop stars, rappers and other artists.
“As long as music has been a major part of pop culture, artists have mentioned brands in their lyrics,” Fenwick said.
But which high-end brands appear most frequently on the charts? According to Fenwick, a total of 2,341 songs featured luxury jewelry and watch brands, with imitation Rolex, Cartier and Tiffany in the top three.
In 2021, Beyoncé was announced as the face of Tiffany & Co. and showed her commitment to the brand by mentioning it in her songs “Alien Superstar” and “Heated.
Her husband Jay-Z lit up social media in 2021 when he was photographed wearing a Tiffany blue dial Patek Philippe Nautilus.
Of all the brands tracked in the study, not just watches and jewelry, Rolex was the third most influential luxury brand in music with 1,381 mentions, behind Louis Vuitton and Gucci.